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22/11/2023

Reinvention of the unicorn in the home improvement industry – Houzz

Houzz is a global design platform launched in the United States, with 40 million monthly active users and 45{97b591f317b899ec60331a9b914097fdbcb81212f2c9307f80f5ae21d917ac18} of network traffic coming from outside the United States. The bare figures are more attentive to the internet improvement company. It is not the Internet + is a false proposition, but it does not affect the lifeline. On June 8, US media reported to Fortune that Houzz had just completed a $ 400 million series of $ 4 billion E-financing rounds. As an undisputed unicorn company, Houzz was the first community platform for Alon Cohen and Adi Tatarko

 to go online due to the confusion in their interior design. It was just a pet project, more like a personal preference and need than for profit. . Accidentally, it was launched in February 2009. The earliest customers were only 20 parents of Alon and Adi, and local home decor staff. Word of mouth, other local owners and professionals continue to send mail, they asked for more projects on the line and open to the San Francisco Bay Area.

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